Press
A collection of press & features
Superfly vs Vapor
LEGO Friends TV Special
The Next Chapter
Scroll Swapper
Four Seasons
The Green Energy Company
The McValue Meal
Is now on Instagram
The Global Photography Collective
A Tournament Without Borders
A collection of press & features
Hi, I’m Joe. An award‑winning creative director with a copywriting background and a love of ideas.
For the last four years at Jellyfish I’ve been leading the LEGO account, dreaming up social content for the LEGO Friends series, managing amazing creative teams, and directing work across brands like Nike, Google, Adidas, Netflix and YouTube.
Before that, I did the full London agency tour (both freelance and permanent), crafting campaigns from sport to tech, cereal to cars, and everything in between.
I’m now heading back to freelance, so if you have a brief that needs solving, whether it’s a brand platform, creative ideas, direction on a project, or a copywriting brain, drop me a message at joeswatsoncreative@gmail.com
Jellyfish, Mother, 23 Red, B‑Reel, Publicis, We Are Social, Octagon, AKQA, Revolt, Good Relations, VCCP, Just So, CULT, Gravity Road, DigitasLBI, Iris, +rehabstudio, Collective, Fabula, Wunderman, WCRS, Lowe Profero, Inferno, Nexus/H.